HCMC, Vietnam — Ahead of Lunar New Year (Tết) 2026, Enfarm has officially launched Enfarm Lộc Nhà Nông (literally means Farmers’ Fortune), a new Zalo MiniApp designed to help Vietnamese farmers “watch over” their farms during the holiday season—and beyond—through affordable, device-free digital support.
At the heart of the MiniApp is “Én,” Enfarm’s AI agronomy assistant built specifically for farmers. Without requiring any hardware sensors or app downloads, farmers can access Én directly on Zalo to receive daily weather updates, timely farming reminders, and practical guidance based on standardized cultivation practices—all aimed at reducing missed actions and improving on-farm decision-making.
The MiniApp supports farmers with:
- Stage-based reminders aligned with each crop’s growth phase
- Weather tracking (rain/sun) and risk-aware suggestions to respond in time
- Clear, easy-to-apply instructions grounded in structured agronomic processes
Enfarm positions this launch as a strategic milestone: a decisive move into mass-market digital products that can scale rapidly without devices, lowering deployment costs so that more farmers can access high-quality agronomic knowledge and weather forecasting support. By making the service inexpensive and simple to use, Enfarm aims to deliver meaningful social impact—helping farmers improve livelihoods through better decisions, fewer losses, and more stable production.
To encourage adoption, MiniApp introduces promotional onboarding (including free trial interactions for new users) and a flexible set of four subscription tiers—from entry-level to long-term support—so farmers can choose what best fits their needs.
The launch builds on Enfarm’s broader innovation track record, with the company noting prior recognition for its AI solutions in Vietnam and internationally.